패션 마케팅과 테크놀러지 (Augmented Reality, Virtual Reality, Artificial Intelligence, M-commerce, Social commerce), 지속가능한 소비자 행동, 기업의 사회적 책임 (Corporate Social Responsibility)
학력
University of Tennessee, 패션 마케팅, 리테일링, 박사
Florida State University, 패션 머천다이징, 석사
성균관 대학교, 의상학, 학사
약력/경력
2017-2022. Auburn University (미), Fashion Merchandising, Assistant Professor
학술지 논문
(2023)
How Resource Scarcity by Covid-19 Influences Social Isolation and Hoarding Behavior Through Negative Mental States: The Moderating Role of Temporal Orientation.
소비문화연구.
26,
4
(2023)
How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch.
JOURNAL OF FASHION MARKETING AND MANAGEMENT.
27,
5
(2023)
Do Augmented and Virtual Reality Technologies Increase Consumers' Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals.
CLOTHING AND TEXTILES RESEARCH JOURNAL.
41,
2
(2023)
Awe and guilt: Desirability and feasibility appeals in social media green campaigns.
JOURNAL OF CONSUMER BEHAVIOUR.
22,
2
(2023)
Influencing factors toward e-shoppers' adoption of green last-mile delivery.
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.
51,
2
(2022)
Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation.
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING.
16,
4
(2022)
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving.
INTERNATIONAL JOURNAL OF ADVERTISING.
41,
5
(2022)
Emojis and assertive environmental messages in social media campaigns.
INTERNET RESEARCH.
32,
3
(2022)
Exploring advertising strategy for restaurants sourcing locally: The interplay of benefit appeal and regulatory focus.
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT.
50,
-
(2022)
Regulatory framing in online hotel reviews: The moderating roles of temporal distance and temporal orientation.
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT.
50,
-
(2021)
Passion for the past: Effect of charity appeals and nostalgia on clothing donation intentions.
JOURNAL OF CONSUMER BEHAVIOUR.
20,
5
(2020)
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing.
INTERNATIONAL MARKETING REVIEW.
37,
4
(2020)
A path to altruism: Investigating the effects of brand origin and message explicitness in CR-M campaigns.
BUSINESS ETHICS-A EUROPEAN REVIEW.
29,
3
(2020)
The effect of 360-degree rotatable product images on purchase intention.
JOURNAL OF RETAILING AND CONSUMER SERVICES.
55,
(2019)
Exploring conspicuous compassion as a brand management strategy.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT.
28,
4
(2019)
Sincerity or ploy? An investigation of corporate social responsibility campaigns.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT.
28,
4
(2019)
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising.
MARKETING LETTERS.
30,
1
(2018)
The Interplay of Regulatory Focus and Temporal Distance on Consumer Evaluation of Online Reviews.
CLOTHING AND TEXTILES RESEARCH JOURNAL.
36,
3
(2018)
Examining the antecedents and consequences of mobile app engagement.
TELEMATICS AND INFORMATICS.
35,
1
수상/공훈
2023. 우수논문상, 패션비지니스 학회 춘계 학술대회
2017. Best Conference Paper Award, American Collegiate Retailing Association Annual Conference (ACRA)
2016. Paper of Distinction Award. Merchandising, Marketing, Retailing II − Visual and Promotion Track.International Textiles and Apparel Association Annual Conference (ITAA)
2016. Best Conference Paper Award. American Collegiate Retailing Association Annual Conference (ACRA)